Client Challenge:
The client, a provider of auto insurance quotes, noticed a lack of follow-through after clients requested a quote. This resulted in missed opportunities for potential sales and a need to find a solution to engage and nurture these leads.
 

Solution:
I worked with a marketing team to develop a targeted email campaign designed to keep prospective customers engaged and interested in their services. The campaign focused on delivering relevant and valuable content that would encourage recipients to take action and move further down the sales funnel.
 

Results:
The campaign was a success, with an impressive open rate of 26.6%.  Additionally, the click-through rate was almost 3%, showing that the content of the emails was successful in keeping recipients engaged and interested. The targeted approach to the email campaign helped to increase follow-through rates, resulting in more opportunities for potential sales.

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